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Tattersalls Expected To Make Strong ASX Debut

Investors are forecasting that the shares of Australia’s Tattersalls Ltd. (TTS.AU) will jump by at least 10% when the A$2.1 billion gaming and lottery company is listed on the stock exchange on Thursday.

Ahead of its first day of trading, Tattersalls sold shares to institutional investors at A$3.10 and to retail investors at A$2.90 while raising A$300.2 million. Both the retail and institutional sectors were heavily oversubscribed.

One hundred million shares are now available to new investors. Six hundred million were allocated to existing shareholders who are the 2,500 beneficiaries listed in the will of company founder George Adams.

John Gethin-Jones, head of global equities at Queensland Investment Corp., who received an allocation of the stock in the bookbuild, said that “the tight liquidity in the stock will make it a good float.” According to Sean Cunningham, a portfolio manager at Perpetual Investments, the scarcity of shares could push the stock as high as A$3.40 on the first day of trading. Cunningham declined to say whether he had placed an order for Tattersalls shares.

Tattersalls joins other gaming companies on the Australian stock market. It should easily become one of the Australian Stock Exchange’s top 100 companies and a must-buy for the index funds. In terms of market capitalization, it will be only one quarter the size of rival Tabcorp Holdings Ltd., (TAH.AU), smaller than slot machine maker Aristocrat Leisure Ltd., (ALL.AU) but larger than Brisbane-based wagering company Unitab Ltd., (UTB.AU).

Steven Marsh, senior portfolio manager at Trust Co. of Australia, who was allocated Tattersalls shares in the bookbuild said, “we like the fundamentals of the gaming sector in Australia. Long term, it’s a good industry to be in.” Marsh also holds Tabcorp shares and he regards these as being the better value stock. Tabcorp, which is a more diversified business with casino and media interests, also operates outside Tattersalls home state of Victoria.

Tattersalls’ two side businesses, slot machines, which accounts for about 10% of its revenue, and lotteries, which makes up another 10% of revenue, both rely on Victorian state government licenses, which expire between 2007 and 2012.

QICs Gethin-Jones spoke positively about investing in Australia’s gaming sector. “The sector has great defensive qualities – odd as it seems, people will gamble even when times are hard,” he said. “This sector of the market has been under a lot of consolidation recently and now there is potential for more of that to come.”

Tattersalls became a public company after operating as a trust for 101 years. It hopes that the change will increase its chances when it comes to renewing the Victorian government licenses.

Tabcorp the Melbourne-based business, is the only other gaming operator in Victoria state.

Present and future employees of Tattersalls were allocated 30 million shares, representing 4.3% of available stock, in the restructure. Tattersalls had 289 full-time employees on its books on Dec. 31.

Tattersalls Chief Executive Duncan Fischer said in a statement that “the strong demand for Tattersalls shares demonstrates the confidence of investors in our company and our vision of being a leading international company providing gaming-based entertainment products and services,” But despite the hype surrounding Tattersalls IPO, not all investors bid for the stock.
Said Mark Daniels, head of Australian Equities at Aberdeen Asset Management, who holds shares in only 25 companies, “I am already holding Tabcorp, which doesn’t have quite the regulatory issues that Tattersalls has, but I don’t need to own two gambling stocks,”

Tattersalls lead manager, financial adviser and bookrunner Goldman Sachs, JBWere. The co-lead manager is Macquarie Equity Capital Markets and the lead adviser is PricewaterhouseCoopers Securities.







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